Last updated: March 2026
Binary Brains AB ("Applaud", "we", "us") operates the Applaud platform. This Privacy Policy explains how we collect, use, and protect your personal data when you use our services.
When you create an account, we collect your name, email address, company name, and role. This information is necessary to provide our services.
We collect information about how you use Applaud, including features accessed, actions taken, and time spent. This helps us improve the platform.
When you connect third-party services (Ticketmaster, Facebook Ads, accounting systems, etc.), we access data from those services as authorized by you. This data is used solely to provide the functionality you requested.
If you use Applaud's built-in email feature, we process the content of those communications to deliver them and associate them with the correct projects.
We use your data to provide, maintain, and improve our services; to communicate with you about your account; to provide customer support; and to comply with legal obligations. We do not sell your personal data to third parties.
Your data is stored on secure servers within the European Union. We implement industry-standard security measures including encryption in transit and at rest, access controls, and regular security audits.
We retain your data for as long as your account is active or as needed to provide services. Upon account deletion, we remove your personal data within 30 days, except where retention is required by law.
Under applicable data protection laws (including GDPR), you have the right to access, correct, delete, or export your personal data; object to or restrict processing; and withdraw consent at any time. To exercise these rights, contact us at privacy@applaud.live.
Applaud integrates with third-party services. Each integration is governed by the respective service's privacy policy. We only access and process data from these services as authorized by you and necessary to provide the integration functionality.
We use essential cookies for authentication and security. We use analytics cookies (with your consent) to understand how the platform is used. You can manage cookie preferences in your account settings.
We may update this policy from time to time. We will notify you of significant changes via email or through the platform. Continued use after changes constitutes acceptance.
Binary Brains AB, Örebro, Sweden. For privacy inquiries: privacy@applaud.live